Target Audience:
Beginner students (Grades 7–10) with little or no prior DECA experience.
Course Overview:
DECA Level 1 introduces students to the world of business, marketing, and entrepreneurship through engaging lessons and hands-on simulations. Students learn how to think like business leaders, communicate ideas clearly, and solve problems creatively — all while having fun in a team-oriented environment.
Key Learning Outcomes:
• Understand what DECA is and how competitions work• Learn how to structure and deliver a roleplay presentation• Build foundational knowledge in marketing, business operations, and stakeholder management• Gain confidence in public speaking and decision-making under time pressureTopics Covered:
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What is DECA? + How competitions work (roleplays, exams, projects)
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Business basics: types of businesses, functions, and stakeholders
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SWOT & SCORN analysis tools
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Roleplay frameworks: DEER (Describe, Explain, Example, Result) and 3Cs (Company, Customer, Competition)
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The 4Ps of Marketing (Product, Price, Place, Promotion)
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Intro to case preparation and performance indicators